New Pepsi bottle, Pepsi is rolling out a new shape for its 567-gram bottle for the first time in about 17 years. The new bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed.
The change follows a number of splashy moves in the past year by PepsiCo
to improve results for its namesake soda, including a multi-year deal
to sponsor the Super Bowl halftime show and a wide-ranging deal with the
pop star Beyonce. PepsiCo Inc, based in Purchase, New York, has been
working to revitalize the brand after losing market share to Coca-Cola Co in recent years.
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